Leanback is really supposed to help Google accomplish two connected tasks: Keep users on the site for longer stretches, and convince them that the site is something they’d like to look at on their TV.
So it’s really two products in one: The first is a stream of videos that are personalized for each user and that play automatically–tantalizingly, Google (GOOG) says the service can link up with Facebook, so you can see the same clips your online pals are watching. The second product is a user interface that requires minimum input from a keyboard and that works well on big screens.
The big screen part is important given the upcoming Google TV push, where Google would like to insert itself into your living room set. I assume that moving YouTube videos to TVs can be a tricky thing to pull off given licensing restrictions–see Hulu, Hulu Plus, Boxee, Popbox, et al.–but a YouTube rep tells me the only thing that won’t work on Leanback are captioned videos. So we’ll see.
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